The Seeds of Success

Lucy Nichollsin Turf & Grass Seed

MM Sports Seed, one of the most respected brands in the UK amenity industry, recently brought together their distributors for their MM distributor conference held at Hotel du Vin Wimbledon, followed by a tour of the All England Lawn Tennis and Croquet Club.

The conference provided the opportunity for distributors to interact with each other for the first time in two years following the COVID pandemic and give an insight in the recent acquisition of the MM and Designer brands by DLF Seeds.

The conference was the ideal opportunity to give distributors an insight into the Inberrow factory upgrade and demo site at DLF's UK headquarters, a breeding and portfolio update detailing the exciting new cultivars that are planned for the MM mixtures, the current market supply conditions, and future marketing of the brands as well as enhancing the communications channels within the MM Sports Seed network.

Neil Stubley, head of courts and horticulture at Wimbledon - The All England Lawn Tennis Club concluded day one of the conference with an entertaining update of the prestigious venue.

On day two, delegates were invited for an exclusive tour around the world's oldest tennis venue to witness first hand the latest stadium developments and turf management practices.

The conference was hosted by Matt Gresty, sales and marketing manager for MM Sports Seed, who said: "Throughout the two days together we were able to discuss, the opportunities and issues that affect our businesses. It provided the perfect platform for an informed debate.

"The past two years have presented unique challenges to our industry. London was the ideal location for the event. A lot of preparation went into the conference to ensure we got the full benefit from our two days together and the feedback from the delegates was excellent; it's been a very successful event."