Young Dealers Launch Cutting-Edge Website to Modernise British Machinery Acquisition

Edmund Morronin Industry News

Machinery dealers Edmund Morron & Sam Elliss have recently launched an e-commerce dealership from Ipswich, Suffolk. The online dealership, Zaros Machinery, has been created after the pair combined their profession of website development with their passion for machinery.

Building and maintaining a high-end website can be a very expensive task; however Zaros have the unique opportunity to build this website themselves, allowing them to offer an industry leading service at a fraction of the price.

The site utilises state-of-the-art technology to provide a fast and simple platform for you to find, customise, and purchase bespoke equipment. Automated systems have been designed to minimise the time-consuming process of phone calls, email chains, and face-to-face purchasing, in order to facilitate a significantly faster and more streamlined experience for website users to enjoy.

Zaros currently specialises in machinery designed to be towed behind a compact tractor, quad bike, or ride-on lawnmower; with products ranging from trailers and water bowsers, to flail mowers and salt spreaders. The dealership features equipment suited to sports grounds, large garden owners and smallholders, with plans afoot to offer larger machinery for agriculture and turfcare.

As the team is currently small, managing and adding products is a time consuming process. This bottleneck has allowed them to be very selective in which products they represent, with a great focus on supporting local and British-built machinery whereever possible.

"The ability to customise product options has allowed us to offer equipment unavailable on any other e-commerce website. Many of the British-built machines that we offer can be highly customised, and building a system to manage this complexity has been our greatest hurdle."

To view the newly launched website visit You can contact the dealership directly at

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