Hayter name change

Toroin Industry News

Hayter Ltd, which is part of The Toro Company, changed its name to Toro U.K. Limited on Tuesday this week (3rd August 2021).

In a statement, the company said the name change to Toro U.K. Limited will align the UK operation with the rest of Toro's subsidiaries outside of the United States, and the strategic focus to grow the Toro brand in the consumer, light construction, landscape contractor and arboricultural markets.

The statement continued, "Toro U.K. Limited remains committed to the Hayter brand, which this year celebrates its 75th anniversary. The brand will continue to be a significant part of the Toro U.K. Limited portfolio with manufacturing and selling of the Hayter range of premium quality lawn care products continuing from its Spellbrook factory in the UK.

"The Hayter brand will retain the Royal Warrant, with which it has been proudly associated since the 1960s and Toro U.K. Limited will continue to invest and develop new Hayter products, including the new 60v Hawk range, which comes to market this autumn."

The Toro Company acquired Hayter Ltd in 2005 and say they continue to invest in the UK manufacturing plant. They say the new company name will not change the nature of business, nor will it have any effect on existing relations with customers, partners, suppliers, contracts or personnel.

Craig Hoare, Sales and Marketing Manager Toro U.K. Limited (pictured above) commented, "The change is in name only and everything else is business as usual.

"The new name will help us to layout our strategy for the Toro & Hayter brands in the UK market and grow with our existing retailers."

The business say they are keen to invite anyone who has any questions about the change in name to contact their territory manager.