New weed control franchise is a family affair

New weed control franchise is a family affair

By Ellie Tait

Steve and Janet Loveridge have teamed up with son Richard to become the new Complete Weed Control franchisees for Midlands Central.

Steve brings wealth of experience from his background as a groundsman for North Warwickshire Borough Council, while Janet is responsible for customer liaison, administration and maintaining their ISO9002 accreditation. Richard will assist them in serving the Birmingham area as Trainee Manager.

The family has purchased the franchise rights to the area from Alan Williams, who will continue to cover Midlands West.

Janet commented: "The Midlands Central area has huge potential for industrial and amenity weed control and we already have a number of high profile clients. We're looking forward to offering a first class service to the many sports clubs, amenity and industrial sites in our area and are all committed to building on the excellent reputation that other Complete Weed Control franchisees have."

Father and son Steve and Richard Loveridge have teamed up to tackle weed control in the Midlands.