Sharrocks acquire assets of Jacobsen Direct UK

Editorin Industry News

F. R. Sharrock Limited, have acquired the assets of Jacobsen Direct UK in a deal which will also see responsibility for the distribution of Jacobsen machines and products in the Staffordshire, Shropshire & Derbyshire areas transfer to them with immediate effect.

Commenting on the deal, James Sharrock, managing director of F. R. Sharrock Limited said, "Jacobsen Direct UK have done an outstanding job in building direct relationships with customers, including several of them in the design and testing phases of the new Jacobsen products being released to the UK market.

"These new machines, incorporating knowledge gained in the Utility sector with Ransomes, has produced some of the most innovatively engineered, well-built and robust machines I have seen in my 30 years in the industry. Having the design and manufacture based here in the UK is critical in the current climate and after seeing the factory's vision for the future with TR, HR, HM & AR series it became a priority to align our distribution with that."

Speaking after the signing of the agreement, Will Carr, sales director for Ransomes Jacobsen said, "In 2014, we appointed Sharrocks as Ransomes Jacobsen dealers for Lancashire. Their commitment to outstanding customer service and unrivalled product support has seen their area of responsibility grow to cover most of the North & Midlands. This deal is a logical step with Sharrocks well positioned to cover customers from their existing outlets."

"In 2017, they were awarded Ransomes Dealer of the Year, in 2018 were nominated in the Service Dealer awards and, in 2019, were a finalist in Service Dealer's Professional Turfcare Dealer of the Year award. This continual investment into infrastructure and staff to meet customers' increasing demands is a sure sign of continued success."

Sales director of F. R. Sharrock Limited, Steven Hanlon, added, "This is an exciting development. Re-uniting the Ransomes and Jacobsen brands across the area will only increase the service levels to both brand customers. Having machinery that is not only designed specifically for the UK but also manufactured here at the superb facility in Ipswich is a massive advantage in the sector. I am personally overseeing the re-integration across the area, with support from our internal teams and that of Bruce Alexander at the factory."